MIXED REACTIONS ABOUT PRE-CHRISTMAS SALES IN KUMASI

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Traders in Kumasi have expressed mixed reactions to patronage of their businesses in the lead up to this year’s Christmas which is just around the corner. 

A survey conducted by Ashanti Today of the city ahead of the main festivities also showed increasing competition among motorists and pedestrians for the little spaces left as a result of serious human traffic mainly due to the effect of the ongoing Kejetia redevelopment project. 

Most business operators in the city expect a boom in their businesses   prior to Christmas. 

However, reactions among business operators ahead of this year’s yuletide have been mixed. 

While some of them have high hopes that daily sales will increase as we get closer to the D-day, others doubt there will be any change in the trend of affairs considering the fact that in spite of the reduction in the prices of their wares, the people still complain of the cost. 

Respondents in Ashanti Today's pre- X’mas sales and activities survey in Kumasi were unanimous in their views that times are really hard as people are complaining about low incomes. 

Mrs. Florence Tweneboah Kodua who owns a shop that deals in clothes and footwear for people from first day to 18 years, said the prices of her wares range from 35 Ghana Cedis to 120 Ghana Cedis. 

She said even though sales have not been up to her expectation, there is still hope that the situation will change for the better before the actual Christmas celebration. 

On the other hand, a Sales Attendant at one of the major clothes’ outlets in the Metropolis which deals in children, men and ladies’ wears, John Plannel, there is little hope that the low sales would improve. 

According him, the management has reduced the prices of some of the wares, yet most of the patrons of the outlet are unable to buy anything as they complain of the prices. Sellers of live chicken are also complaining of low sales. 

They have attributed the situation to the recent reports of birds flu in parts of the country, thereby scaring some of the people away from patronizing live fowls. 

They have adopted a new strategy to attract patrons by slaughtering and dressing the chicken for free on request to their customers. 

This time around, the prices of live birds have shot up dramatically. 

The prices range from 25 Ghana Cedis to 60 Ghana Cedis and is considered to be on a higher side.

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