I'LL MAKE A STRONG CASE FOR GHANAIANS-1ST GHANAIAN CEO OF MTN ASSURES
Asantehene in a group pix with the MTN delegation(CEO on immediate left) |
The first Ghanaian
Chief Executive Officer of the global telecommunication giant, MTN, Ebenezer
Twum Asante, has promised to make a strong case for the Ghanaian as having the
wherewithal to manage multinational companies, if given the opportunity.
He has
also pledged his determination not just to maintain the lead of MTN in the
local telecommunication industry, but also strive very hard to expand the
frontiers of the company during his tenure.
His assurance is in an apparent acceptance
of a challenge thrown to him by the Asantehene, Otumfuo Osei Tutu when he led a
delegation of the company to pay a courtesy call on Otumfuo Osei Tutu at the
Manhyia Palace in Kumasi.
It was to show appreciation to the Asantehene for
being one of the highly ranked Ghanaians to advocate the appointment of a
Ghanaian to head the multinational telecommunication company.
He was
accompanied by some top management members of the company.
The CEO thanked the
Asantehene for being the first to make a case for the ability of Ghanaians to
head the company, an advocacy that has now resulted in his appointment.
He
promised not to let Otumfuo Osei Tutu in particular, and Ghana in general down
in his new portfolio.
Mr. Asante hinted of his strategies to further grow MTN
in Ghana. One of such strategies, he said, is to introduce new innovative
products in the areas of digital and internet services in the financial market.
The Asantehene recommended that he leads the MTN to take up new challenges in
information communication technology.
One such unexplored areas, Otumfuo Osei
Tutu noted, is the setting up of a technical institution to offer pure ICT
skills and knowledge to senior high school graduates who could not meet the
admission criteria of the country’s tertiary educational institutions.
Such
people, the King noted, have become despondent and frustrated in the
educational system.
Another area worthy of exploration by MTN, he noted is
distance education and telemedicine.
The Asantehene commended highly, MTN MTN
for its commitment to corporate social responsibilities, good rapport with
statutory institutions with over sight responsibility of the telecom industry
as well as job creation for Ghanaians.
He appealed for the support of all
Ghanaians for the new and first Ghanaian Chief Executive of the company to
enable him and his team to succeed.
‘His success is or failure affects all Ghanaians”,
the Asantehene stressed.
The delegation used the opportunity to present a
cheque for GHC 15, 000 towards the Otumfuo Charity Foundation and GHC 5,000
towards the printing of literature about the Manhyia Palace and related
matters.
Background
of the first Ghanaian CEO of MTN
Prior to his joining
MTN Ghana in 2008, Mr. Ebenezer Twum Asante had worked with Unilever Ghana for about 13 years.
Upon joining the MTN telecommunication,
Mr. Asante contributed to the growth of the company in diverse ways including his membership of the
Global Advancement Programme in 2010.
Until his latest
appointment as the Chief Executive Officer of MTN Ghana, Mr. Ebenezer Twum Asante
was heading the company in Rwanda.
He succeeds Serame
Tankobong who recently resigned as the CEO of MTN Ghana.
The New CEO holds a Post Graduate Diploma in Management from the Henley
Management College as well as a Bachelor
of Arts in Economics and
Statistics from the University of Ghana.
He assumes duty at a time when the
company holds about 51 percent of the local market share of the
telecommunication industry and seeking to maintain its lead and break new
grounds.
MTN has already captured
about 51 percent of the Ghanaian telecommunication market.
It has also invested
about GHC 2.6 Bn in the Ghanaian economy since its entry on the local scene in
2008 after taking over from Areeba.
The company spends about GHC 19.5 million
on its corporate social responsibility with a focus on formal education, health
and information communication technology.
The Ashanti region remains a major
market for the company and currently employs about 30 thousand people who trade
in various aspects of the company including scratch cards vending and mobile
money.
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