NMC ADVOCATES FOR MORE TIME FOR EC

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The National Media Commission, NMC has called for intensive media coverage for the activities of the Electoral Commission and the issues involved in the electoral process, ahead of the December 7 general elections.

 According to the Commission, it is about time the media, especially, the radio stations, which were more accessible to the electorates, gave prominence to educating the people on the electoral process as the country geared towards the polls. 

The Executive Secretary of the Commission, George Sarpong, was presenting the election monitoring report of the Commission for the Ashanti Region from August to November this year, in Kumasi. 

Mr. Sarpong said the media in the region had been giving much attention to political party activities as against that of the EC and its activities. 

He therefore urged radio stations to channel a lot of airtime to the coverage of programmes of the EC. He said political parties speak for themselves and not about general issues that affect the electorate.  

 However, for journalists and media practitioners to gain proper understanding of the procedures with regard to elections, they must consider the relationship between the EC and their respective media organizations in terms of coverage. 

Mr. Sarpong said there appears to be a discord between matters of public interest and what the media prefer to talk about, which was not in line with the standard of media professionalism. 

Similarly, there is a huge gender disparity in media coverage and issues that promote women and children. 

The report also showed a divide between which issues the media cover and which issues matter most to the public. 

According to the report, the five most important issues for the electorate are education, health, employment, agriculture and women and children.

 The top five issues covered by the media were however the electoral process, party dynamics, the national economy and corruption.

 The Chairman of the NMC, Kwasi Gyan Apenteng explained that the election monitoring report was to enable the Commission and all stakeholders to understand the media trends and identify which aspects of media reportage was lacking.
                                                   

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